When you start building a house or commercial building, you must meet building code standards to produce something acceptable. Likewise, when you build a business website, there are certain standards that you need to obey to produce an online business that does what it is supposed to do. No matter whether you create your own site or rely on web page design experts, you need to insure that you meet primary standards.

1. A web site must be designed in a professional way.

This means that it must contain no errors and look good. If there are photos that do not appear, sloppy composition, or misspelled words, the web site will create red flags for potential customers. If you don't pay attention to spelling or layout it is reasonable for the consumer to question just how diligent you will be in meeting their needs. Professional web page design is not a method that may be omitted when an excellent web site is your objective.

2. An Internet site should always be hassle-free to navigate for probable customers.

While an experienced internet user may be able to find whatever on any site, many consumers are not experts. In addition to being able to find your web site, they should be able to find things on your web site. Be certain that links to internal pages are working, that if possible the whole site is internally searchable, and make it clear from the beginning how to find information about policies, contact information, and how to buy. In addition, a web site should display your data despite the version or brand of browser that a visitor may be using.

3. Shopping carts should be secure and offer as many payment options as possible.

Many online shoppers will not even consider buying if the payment page is not a secure page. Others do not want to share credit card or bank information online with sellers and may prefer alternative payment sites such as PayPal. Some may even wish to pay by money order or personal check by mail. While taking credit cards will cost you a fee, it may also greatly encourage buyers to spend.

4. A web-site must anticipate and answer commonly asked questions.

While some questions may require individual contact between the seller and buyer, it is beneficial to have a list of commonly asked questions and their answers online, often listed as FAQ's. Some buyers may simply look elsewhere rather than bother to make a phone call or sen an e-mail.

5, A website must produce a favorable and welcoming image of the company immediately.

It may be tempting to have a lot of animated titles, instant on videos, or music on a start page but these can be distracting and irritating rather than desirable. No one is favorably impressed by a start page that has a heavy handed salesman shouting at them or by a composition so busy that they cannot decide where to look first. Music can be effective but just remember that every kind of music has folks who do not care for it. If you must have it, be sure to offer the visitor the choice to turn it off.

6. An Internet site must be accurate and honest.

False claims or misleading statements or botched facts are no more acceptable online than offline and good web page design must infuse trust. Check the facts of your web site and stand behind what you present.

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