Having an on hold message, which is basically the statement your callers hear while waiting around to be served, is important because between 16% and 20% of callers make purchases depending on the offers they get while on hold (according to Maxi Marketing), because the message brings down the call termination rate by as much as 90% and raises hold time by around 500% (according to Better Business Marketing), and because you are able to enhance your company's and your brand's reputation. Hold message is also important because you will be able to promote new products/services, to persuade the callers to act, to discuss about your strong points and specialties, to highlight achievements and awards, to endorse your website, and to thank callers for waiting and to assure them that they will be served before long. You ought to be cautious when picking your on hold message since some hold messages do not connect with callers.

For answering machine recordings to show good results in connecting with callers, consider utilizing available resources. You require not start from scratch to generate your on hold script. There are many resources that you could get from different sites, from brochures, and from advertising materials. The scriptwriter could get the wording for the script directly from this kind of resources or he/she could get something complementary. You must especially go for on hold scripts which have led to the success of other businesses.

For your on hold message to connect with your callers, choose your tone very carefully. You should take this message as your 'virtual receptionist', meaning the tone should be friendly. Voice selection is very important and it should be according to the type of business that you are running.

You must highlight your strength in the event that your answering machine messages are to connect with callers. It is only after you set your company apart from your competitors that the message will have the desired effect. You should not shy away from including recent acknowledgment and awards as well as affiliations with popular associations in your answering machine recordings. Additionally you can indicate if you are a member of consumer protection agencies such as the Better Business Bureau (BBB). This enables customers to see you and your business as being credible and dependable.

Do not overload your callers with information. Cramming too much information on your hold message such as explaining all the products that you have to sell will overwhelm the callers and you will not likely pass the intended answering machine message across. Its also wise to avoid technical jargon. The message should be concise and it should have a memorable and catchy appeal. Make sure you include a call to action such as telling the callers to buy from you, to visit your website, to ask questions, and to find out more about you.

You could connect with the callers by covering all the bases. Most callers are trying to find simple information such as the hours of operation, your physical address, your fax number, and the URL of your website. You will save the caller's time as well as your employee's time if you include this information on the on hold message.

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