Small and large businesses that are established the world over naturally exist for the objective of delivering their items and their expert services to end user consumers that in this day and age are found all throughout the world. The distribution channels in marketing are used for getting the message of the organisation out to the world at large as without any message then their will never be a sale that results. Concerning the delivery of the distribution or the marketing channel all companies face two essential decisions; they are :-

- The exact design of the distribution channel
- How the channel is in reality maintained on a continuing basis

Taking a look at the principal part of the equation when you are looking at distribution channel management it is important to note that much care ought to be taken as the decision made at this point will have long lasting consequences for the organisation. Agreements will have to be signed at this stage and relationships made, frequently this will include international carriers & language barriers so one can think about how hard it could be to go back and to modify the make up of the channel. Having said that, in lots of cases throughout small business history companies have made the hard decisions and modified their go to market distribution channels as the preferences of the market dicates.

After the marketing channels of distribution are already designed then it is the continuous supervision of the channel that comes into play. Here business owners will be dealing with commission levels, stocking agreements and the important marketing and promotion activities. As a small business manager you need to make sure that these essential factors are taken into consideration.

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